Tout Your Horn or Vuvuzelas to Market Your Book
Many writers make the mistake of thinking that once their book is published it will sell itself. Nothing is further from the truth. Distribution and marketing is of the utmost importance in order for your book to be a success. It’s part of the deal of being a successful author.
So what steps do you need to take to market your book? The first thing to realize is that there are people and tools to help in your marketing efforts. You don’t need to do it alone. The sooner you implement a marketing structure, the easier it will be when your book hit bookstore shelves. Even if your book is already published, you can still put these steps in place.
Connect With People
Connect with people to help you spread the word about your book. It could be immediate members of your family or extended family. My daughter, for instance, sent an email out to her connections when my book was released. Does that mean that her connections will buy my book? Perhaps; irrespective of whether they do, or do not, that email could go viral as those connections could pass the email along to others.
What about groups that you are affiliated with? Commence a dialogue with them and ask for their support. Start participating in on-line forums on your book topic. Word to the wise, don’t try selling your book, instead, start building relationships by making comments. Before you know it, you will position yourself as an expert and people will look forward to reading your book(s).
Many organizations are open to promoting works that are in line with their cause, as such, research sponsors who share the same message or theme in your book. Then there are your school’s alumni. They are always looking to promote former students in their magazines who have gone on to achieve. Don’t forget your local Chamber of Commerce and Library.
Social Mediums are Free Tools – Take Advantage of Them
There are hundreds of social mediums that you can use to showcase your work to gain massive visibility.
If you don’t have a blog, create one now whether you’ve started writing or are already published. Talk about your book and invite people to comment to build interaction. Another simple way to gain visibility is to be a guest blogger. Identify some popular blogs with shared interest that have an audience suitable to your book and offer to guest blog on their blogs.
Get set up and active on Twitter, Facebook, Linkedin if you haven’t already. As mentioned, they are hundreds, maybe even thousands of social mediums. I advise you select 3 to 5 and work them. These social outlets have millions of people with shared interests and you can create your own group(s). Social mediums are free and not as time consuming as you may think once you get the hang of it. Start using social media now to market your book.
Article writing is another great way to gain visibility. Simply write a 250 to 350 word article on the topic of your book and submit them to article marketing sites such as: http://articlesfactory.com and http://ezinearticles.com/.
When it’s time for your book launch, create a media release and blast it to press release directories such as: http://www.24-7pressrelease.com/and http://www.marketwire.com. This is a great way to get into print publications, booked on TV and radio. You can also create your own Internet radio show.
Create a valuable opt-in offer in line with the message of your book on your website, or blog so that when people go to your site, you capture their name and email. This allows you to build a relationship with your subscribers. You will need an auto responder for this, you can start with www.aweber.com.
Consider a virtual book tour when your book launches, they’re extremely useful in our digital age. Of course, there’s good old-fashion in store book signings that you shouldn’t rule out.
Another avenue to market your book is to teach classes, workshops, or do free teleseminars and create an email signature and add your blog and website URL.
Too Busy to Market Your Book, Can’t Because of Other Commitments, Don’t Want to…
If you fall into the above category, hire a marketer. This will cost you, but it will be worth your while. Ensure that you check out the marketer’s credentials before you commit and pay up. For instance, have any of the books they promoted won awards, or became bestsellers?
Follow these simple guidelines to tell the world about you and your book. As noted above, you can’t do it alone and you don’t have to.
© 2010 Cherry-Ann Carew
WOULD YOU LIKE TO USE THIS ARTICLE IN YOUR EZINE, NEWSLETTER, MAGAZINE, BLOG OR WEBSITE? Please do, but ensure you include this complete resource box:
Cherry-Ann Carew, The Power Writing Coach, Editor, and Founder of Writetastic Solutions, is a contributing author to How the Fierce Handle Fear – ‘Secrets to Succeeding in Challenging Times.’ Cherry-Ann helps writers with their creative expression to add value to their books. Learn how her coaching and editing services can help you with your book. Subscribe for your FREE SPECIAL REPORT: Discover The 3 Simple Steps That Will Help You Start And Finish Your Book. Yes, you can have a finished draft in no time!