Write It, Work It, Publish It™

I put a lot of thought and effort to emit the feel of the content via the cover of my novel, Whisper of Lies, though it extended the publication date. I feel it was worth it from the feedback I’ve been receiving, however.

Much like we put together different items of clothing and accessories to create an ensemble that is complimenting to create an impression; the same is true for your book. It all has to gel, and it starts with the cover. Bestselling author Seth Godin explains ‘The Purpose of a Book Cover’ in the following excerpt taken from his blog that I’d like to share with you.

Is the purpose of the cover to (1) sell books, (2) to accurately describe what’s in the book, or (3) to tee up the reader so the book has maximum impact? The third.

It’s the third because if the book has maximum impact, then word of mouth is created, and word of mouth is what sells your product, not the cover.

Tactically, the cover sells the back cover, the back cover sells the flap and by then you’ve sold the book. If those steps end up selling a book that the purchaser doesn’t like, game over. So you have to be consistent all the way through and end up creating a conversation after the purchase. Books are better at creating conversations than most products (when was the last time you talked about a pool cue), but there’s lots of opportunity here, no matter what you make.

Some ways that a book cover can accomplish its mission:

· Iconic (because iconic items tend to signal ‘important’)

· Noticeable (lots of other people own it, thus making it likely that you’ll want one)

· Sophisticated (this helps reinforce that the ideas inside are worthy of your time)

· Original (why bother reading a book you already know)

· Clever

· Funny

· Generic (reminding you of a genre or another book you liked not generic as in boring)

I don’t know about you, but I judge books by their cover every day.

Write It, Work It, Publish It!

© 2011 Cherry-Ann Carew

WOULD YOU LIKE TO USE THIS ARTICLE IN YOUR EZINE, NEWSLETTER, MAGAZINE, BLOG OR WEBSITE? Please do, but ensure you include this complete resource box:

Cherry-Ann Carew, The Power Writing Coach, Editor, and Founder of Writetastic Solutions, is co-author of the bestselling book, ‘How The Fierce Handle Fear, Secrets To Succeeding In Challenging Times, co-author of the “The Power Of 100 – 100 International Women Share Powerful Stories Of How To Stay Focused On Your Dreams,” and author of “Whisper Of Lies” a novel.  Cherry-Ann helps writers with their creative expression to add value to their books. Learn how her coaching and editing services can help you with your book. Subscribe for your FREE SPECIAL REPORT: Discover The 3 Simple Steps That Will Help You Start And Finish Your Book. Yes, you can have a finished draft in no time!


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