In Part One and Part Two of the 3 Ps To Marketing Your Book, I talked about what functions I used to promote my recently launched book ‘Whisper of Lies.’ That was: Predetermine – understanding what your message/story is about and Prepare – Who will help you prepare? When will you prepare? And How will you prepare? This week’s newsletter will focus on the final step. That is, Promoting your book.
After you’ve worked on the first two segments, you thereafter need to determine which tactics are right for your promotion. With the array of options that are available, I suggest you select 3 aspects from your list at the outset. This could be anything from social mediums – Facebook, Myspace, Twitter etc. blogging, virtual book tour, video, audio, traditional mass media – radio and TV interviews, print media – magazine and newspapers, Internet radio, email newsletter, writing articles, workshop events, free teleseminars, workshops, tool kits, special reports, word of mouth etc.
Let’s say social media is one of the choices (which I strongly suggest you choose as it has become an excellent source for connecting with people far and wide), focus on gaining attention by making connections to the run up of the book’s publication. Some call this creating a buzz. In so doing, by the time you launch your book, readers will be eager to purchase a copy.
Concentrate on being consistent in your marketing and promotional efforts. Promote every day even if it is a Tweet relative to your book. Little and often will lead to you not feeling overwhelmed. This is why it is so important to start as early as possible, even if you haven’t written a word.
Set things up in a systematic way to keep you on track by using one of the methods noted in Part 2 i.e. if you write long-hand use different colour pens, pencils or high-lighters to help you keep track. If Microsoft Word, Excel spreadsheet or PowerPoint, print it out and have it in full view to remind you to promote daily. Irrespective of whichever combination strategy you use, it will serve as a vehicle to gain visibility for you and your book.
Continuously promoting is a commitment. There’s no getting around it if you want your book to be successful. It’s a given. If you don’t keep up with promotion you will get lost in the crowd.
If you remember nothing else, remember this: implement your marketing and promotion strategies and you will sell books.
Write It, Work It, Publish it!
© 2011 Cherry-Ann Carew
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Cherry-Ann Carew, The Power Writing Coach, Editor, and Founder of Writetastic Solutions, is co-author of the bestselling book, ‘How The Fierce Handle Fear, Secrets To Succeeding In Challenging Times,’ co-author of the ‘The Power Of 100 – 100 International Women Share Powerful Stories Of How To Stay Focused On Your Dreams,’ and author of ‘Whisper of Lies,’ a novel. Cherry-Ann helps writers with their creative expression to add value to their books. Learn how her coaching and editing services can help you with your book. Subscribe for your FREE SPECIAL REPORT: Discover The 3 Simple Steps That Will Help You Start And Finish Your Book. Yes, you can have a finished draft fast!