Many of us writers tend to think that the only way to successfully sell our books is through a brick and mortar bookstore. I’ve since found this to be an illusion. Statistics show that bookstores stock less than one percent of the millions of books available on the market. No wonder promoting your book can cause a lot of grief. But while this is still a viable option, there are many other avenues besides traditional book stores where we can sell books.
Online bookstores such as Amazon, Barnes and Noble and Smashwords, to name three, spring to mind. However, there are other brick and mortar stores such as chemists/drugstores, the airport, and supermarkets – think Walmart, Target and Costco.
In the U.K., for instance, supermarkets sell one in five books according to market share data. The figures for volume share in 2009 that was provided by the three leading supermarket booksellers, Asda, Sainsbury’s and Tesco, and based on Nielsen BookScan data indicated that the supermarket sector has more than trebled its share of the book market in the past five years. Granted, it’s not easy to get them to agree to place your book on their shelves, there is a process, but it is doable.
We authors need to get creative to figure out where our efforts will bring the greatest results. We need to work on our brand to get strong promotion materials that can help us stand out among the thousands of new books published annually.
This is doable too. I know this because many successful authors today began by touting their books from the boot of their cars. They did not have the financial means to afford publicists and, or, marketing firms, yet they persevered and overcame the odds. So we can take heart that if we are determined and committed to research, market, promote and network like crazy every day without getting overwhelmed by the immense amount of effort it takes, we can do it.
Write It, Work It, Publish it!
© 2011 Cherry-Ann Carew
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Cherry-Ann Carew, aka The Power Writing Coach, Editor, Founder of Writetastic Solutions and best-selling author, helps fiction and non-fiction writers with their creative expression to add value to their books. Learn how her coaching and editing services can help you with your book at www.writetasticsolutions.com.