Write It, Work It, Publish It™

Posts tagged ‘Authors’

Information Marketing for Authors/Make Money With Your Message

https://i2.wp.com/i943.photobucket.com/albums/ad278/cheri06/ImageforInformationMarketingforAuthorsArticle.jpgInformation marketing for authors has become extremely popular, and it does not require a lot to get started. Internet marketing is not for everyone, though. Authors considering this type of job need to be creative, unique, and willing to overcome obstacles. Information marketing for authors is a field of occupation that can be positive, whereby you can make money with your message, as well as target your niche to create products, design websites, web copy, subscription forms etc.

Ultimately, information marketing is writing content and, or, creating product(s) for a given niche. You have to do some legwork first, however, meaning you should have a solid understanding of the product and subject you intend to write about. Nothing is more fruitless than spending hours upon hours writing something that no one will use or buy. Information need to be unique, not something that has been regurgitated repeatedly numerous times on other sites. If you are successful in providing quality information in your specific niche, then you could also benefit from both traffic and advertising profits.

Companies are constantly creating new products and they need advertisers. This is an area where you can help. If you are willing to write articles, blog posts, forums posts and more, then these companies want you. By you writing articles for them, they do not have to use their resources to market their product as much, and many of them will pay you decent commissions for each referral that you send them.
It’s important to be a quality provider versus a blast provider, though. Blast providers send out whatever they believe will get them instant cash. Internet marketing is not instant cash. Quality providers on the other hand, take their time, are known for providing excellent information and they make a solid income from their efforts.

When a company or a niche needs content, they use Internet marketing. For marketers, this is a great opportunity to make money in a relatively short space of time. In addition, you do not have to create your own products if you don’t want to, as there are a lot of companies willing to use your services. However, if you are able to create and market your own product, then your ability to make even more money increases exponentially.

It is in your best interest as an Internet marketer to ensure that your content is not plagiarized for a few reasons.

  • One, you can be sued for plagiarism.
  • Two, search engines do not like duplicated content and will most likely penalize you, and
  • Three, people will ignore your content because they’ve seen it before; there’s no freshness and as such, bears no value to them.

It’s not worth wasting your time copying other people’s work. So, is information marketing for authors the way to go? If you are:

  • Creative
  • Unique
  • Have decent writing skill
  • Have a strong perseverance

Then you most likely could succeed in Internet marketing.

Now, here is the challenging part … you have to start writing or creating something if you want to be successful. I know it seems pointless for me to say it, but truthfully, that is why so many people fail – they fail to get going, because they are spending time trying to create ‘perfect’ content.
The trick is to get started. The sooner you do, you will make the lives of those whom you are serving better and you will also start making money with your message. So, go on, get started.

Write It, Work It, Publish it™

© 2012 Cherry-Ann Carew

Cherry-Ann Carew, aka The Power Writing Coach, Editor, Amazon best-selling author and Founder of Writetastic Solutions is passionate about helping aspiring fiction and non-fiction writers bring out their creative expression to write their books. Learn how her coaching and editing services can help you Write It, Work It and Publish It™ at: http://www.writetasticsolutions.com.

Image courtesy of graur razvan ionut – FreeDigitalPhotos.net

How To Increase Your Chances Of Becoming An Author

There is an abundance of writing opportunities to gain the experience you will need in order to make your dream of writing come true, whether it’s to write a fiction or non-fiction book, write articles for your favourite publication, blogs, or even grants to name a few, the number of writing opportunities are boundless.

The best course of action is to first start by assessing what your goals and desires are and what writing experience you currently have. Next, ascertain what you want to accomplish in the writing world. There are a myriad of ways to express your written words. Research online directories, resources and online book stores, such as Amazon.com. Such places will give you information into the types of writing that are grasping people’s attention, and you will find ideas that you otherwise might never have thought of.

Once you’ve defined what area you will enjoy writing, the next step is to determine how you will gain the experience necessary in order to thrive as a writer. In most cases, you will simply start at the bottom and work your way up, improving your skills as you go. This type of progress is helpful, since you will grow and learn as a writer. The skills gained during this time are invaluable and the most important thing is that you should keep writing every day, if possible, to make you a more proficient writer.

If you are interested in contributing an article to a publication, research the specific publication’s annual calendar to find out what they are seeking. Most publications generally set a theme two to three months in advance. Unless you are a subscriber to a specific magazine and you’re familiar with its content, tone, style and topic, it is in your best interest to review at least six months back copies. Analyze them with a fine teeth comb noting such things as the type of content they print. Is it a Women’s magazine, Christian and so forth? Check, too, to see who writes for them. Some magazines like O Magazine do not work with freelance writers. They already have in-house staff writers and one is generally invited to contribute.

Conversely, writing about what topics are in demand can help elevate your writing more quickly and you will gain more attention. You may want to express your own views, reviews, or commentary about a certain subject, if so, opinion columns is a great starting point.

Submitting material to contests and competitions is another great way to get started. You can find contests promoted through libraries, literary art centers and online. Many of these organizations are usually scouting to find local writing talent in their community.

Furthermore, there are a number of writing courses and writing workshops that can help you hone your writing skills. Such courses can include spending some time at writing retreats, where you work with fellow writers to overcome obstacles and learn how to use elements to write compelling and engaging stories.

These are but a few of the writing opportunities that you can take advantage of, but it all starts with you putting pen to paper or, fingers to keys, because becoming a writer doesn’t happen overnight – it takes effort, practice and dedication to the craft, as well as practice.

Writing is a lifetime course; the more you write, however, and read, the better your writing will become. All the research and planning will mean very little until you put that information together and begin to write.

Write It, Work It, Publish it!

PS. I’d love to hear your views on How To Increase Your Chances Of Becoming An Author. Please do leave a comment.

© 2012 Cherry-Ann Carew

WOULD YOU LIKE TO USE THIS ARTICLE IN YOUR EZINE, NEWSLETTER, MAGAZINE, BLOG OR WEBSITE? Please do, but ensure you include this complete resource box:

Cherry-Ann Carew, aka The Power Writing Coach, Editor, Award Finalist, Best-selling author and Founder of Writetastic Solutions is passionate about helping aspiring fiction and non-fiction writers bring out their creative expression to write their books. Learn how her coaching and editing services can help you at www.writetasticsolutions.com.

How Authors Can Benefit From Relationship Marketing

A good way for you as an author to get help to increase your writing business is to develop relationship marketing. This form of relationship building derived from direct response marketing campaigns that focused on client and customer retention, rather than sales.

Since this trend expanded into the writing world, it has proved to be a tried and true way of increasing readership base to gain access to new opportunities, when advertising efforts are applied as part of relationship marketing.

Relationship marketing is essentially pulling your resources together with other authors to help learn, grow and develop your base of ideas and opportunities. Perhaps the most difficult concept for most authors to grasp is that all of your work, no matter how well written is not going to do you any good if no one reads it.

Developing a relationship strategy starts with researching Online sites, where other authors gather for the same purpose to pool their resources and ideas that will generate more publicity for their work. This type of relationship marketing for authors typically is founded on a standard website, but can extend into social networking, blogs, groups and forums.

Indeed, according to Wikipedia: “With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels.”

Picture it like you would the fans of a particular series gathering to discuss and promote their favorite TV show. Such an analogy is fairly close to the social structure of working with other authors.

The ultimate goal of relationship marketing for authors is to expand reader engagement. To let your work be known outside your core group and vice versa so that everyone can benefit from having their writings seen by as broad a base of readers as possible.

Forming marketing strategies is fairly straightforward. It is exposing your work to the general author community and linking other works similar to yours on your website or online publication. Such cooperative efforts can yield effective results, as a broader audience base gets to see your work when they otherwise might not.

The social networking aspect of relationship marketing for authors gets into the tips, strategies and other inside information that can help you shape and improve your work. Having a business relationship with other authors is important to know where you stand, and what you can do to improve. Such improvement generally leads to more success outside the inner workings of your collective marketing strategy, because when readers see your advancement; this increases the chances of them recommending your writings to others.

Blogs, groups and forums are a wonderful way to keep communication lines open with other authors, see new trends in the field and even share tips and secrets that can help you improve what you are doing. Plus, social media is growing at an exponential rate, which means you can meet more talented authors to work with and new avenues emerge to connect with readers as well.

Relationship marketing for authors is an essential means of generating more support for your work. As you help other authors, the relationship will go beyond just the promotion of your work, to improving what you do and, ultimately help you to achieve your goals as a writer, which is more exposure for your books.

Write It, Work It, Publish it!

PS. I’d love to hear your views on Relationship Marketing. Please do leave a comment.

© 2012 Cherry-Ann Carew

WOULD YOU LIKE TO USE THIS ARTICLE IN YOUR EZINE, NEWSLETTER, MAGAZINE, BLOG OR WEBSITE? Please do, but ensure you include this complete resource box:

Cherry-Ann Carew, aka The Power Writing Coach, Editor, Award Finalist, Best-selling author and Founder of Writetastic Solutions is passionate about helping aspiring fiction and non-fiction writers bring out their creative expression to write their books. Learn how her coaching and editing services can help you at www.writetasticsolutions.com

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