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Posts tagged ‘promotion’

How Authors Can Benefit From Relationship Marketing

A good way for you as an author to get help to increase your writing business is to develop relationship marketing. This form of relationship building derived from direct response marketing campaigns that focused on client and customer retention, rather than sales.

Since this trend expanded into the writing world, it has proved to be a tried and true way of increasing readership base to gain access to new opportunities, when advertising efforts are applied as part of relationship marketing.

Relationship marketing is essentially pulling your resources together with other authors to help learn, grow and develop your base of ideas and opportunities. Perhaps the most difficult concept for most authors to grasp is that all of your work, no matter how well written is not going to do you any good if no one reads it.

Developing a relationship strategy starts with researching Online sites, where other authors gather for the same purpose to pool their resources and ideas that will generate more publicity for their work. This type of relationship marketing for authors typically is founded on a standard website, but can extend into social networking, blogs, groups and forums.

Indeed, according to Wikipedia: “With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels.”

Picture it like you would the fans of a particular series gathering to discuss and promote their favorite TV show. Such an analogy is fairly close to the social structure of working with other authors.

The ultimate goal of relationship marketing for authors is to expand reader engagement. To let your work be known outside your core group and vice versa so that everyone can benefit from having their writings seen by as broad a base of readers as possible.

Forming marketing strategies is fairly straightforward. It is exposing your work to the general author community and linking other works similar to yours on your website or online publication. Such cooperative efforts can yield effective results, as a broader audience base gets to see your work when they otherwise might not.

The social networking aspect of relationship marketing for authors gets into the tips, strategies and other inside information that can help you shape and improve your work. Having a business relationship with other authors is important to know where you stand, and what you can do to improve. Such improvement generally leads to more success outside the inner workings of your collective marketing strategy, because when readers see your advancement; this increases the chances of them recommending your writings to others.

Blogs, groups and forums are a wonderful way to keep communication lines open with other authors, see new trends in the field and even share tips and secrets that can help you improve what you are doing. Plus, social media is growing at an exponential rate, which means you can meet more talented authors to work with and new avenues emerge to connect with readers as well.

Relationship marketing for authors is an essential means of generating more support for your work. As you help other authors, the relationship will go beyond just the promotion of your work, to improving what you do and, ultimately help you to achieve your goals as a writer, which is more exposure for your books.

Write It, Work It, Publish it!

PS. I’d love to hear your views on Relationship Marketing. Please do leave a comment.

© 2012 Cherry-Ann Carew

WOULD YOU LIKE TO USE THIS ARTICLE IN YOUR EZINE, NEWSLETTER, MAGAZINE, BLOG OR WEBSITE? Please do, but ensure you include this complete resource box:

Cherry-Ann Carew, aka The Power Writing Coach, Editor, Award Finalist, Best-selling author and Founder of Writetastic Solutions is passionate about helping aspiring fiction and non-fiction writers bring out their creative expression to write their books. Learn how her coaching and editing services can help you at www.writetasticsolutions.com


Your Writing Is Precious… Q & A With Author, Bitten Twice

Your writing is precious, author, Bitten Twice, reminds us. She has written multiple books during the last 3-years and I had the pleasure of doing a quick Q & Q with this talented writer. She was kind enough to share her writing experience and give some tips that we writers can learn from, whether published or unpublished.

Q. When did you decide that you wanted to be an author and is penning books your full time profession?

A. I realized I wanted to write back in 2007 when I tapped out my first novel, but I didn’t understand the ramifications of doing so until 2009. By that time I had two novels fermenting and my father’s passing triggered the need to do something with my writing. That was the time that I set the wheels in motion to become a published author.

I wish writing was a full-time job for me. I would produce much more. Right now I have a shy alter ego that works, and Bitten Twice emerges when the sun goes down.

Q. What part of the writing process excites you the most, for instance, coming up with book titles, creating characters, setting, etc.?

A. The whole thing is pretty exciting. One moment I’m sitting there in front of a blank screen and the next thing you know the letters are dancing all over the page. I have a hunk of a leading man (alive or un-dead) or a saucy leading lady. Either one of the headstrong characters seem to direct their own fate. I think the story is going one way and lo and behold the plot twists and thickens.

Q. Your predominant writing is based on vampirism, why does this genre appeal to you?

A. Ah, the illusive vampire. Vampirism is quite a curious concept. Depending on your values, religious beliefs and demography, the question of vampirism produces different thoughts. But one commonality exists throughout the variety of cultural vampires… blood is involved.  Many times when we think of the vampire we think of the European version, but many more exist.

The genre appeals to me personally because it is an escape from reality. Vampires can be predatory by nature; thirsting for blood. They often have supernatural powers or elements along with sexual allure.

Think of a gentleman in your life today. Imagine if he had a couple of hundred years or more to perfect his abilities to interface with us women. How perfect is that? Knowing when to say all the right things, make the right moves, and possibly when to let us win. Many of the vampires that I work with in my stories have been around for a while and they don’t always get it right the first time, but you can believe they know how to make amends.

Q. Over the last 3-years, you have published 3 books from the Macedo Ink Series, one stand-alone and numerous short stories. What has this achievement done for your confidence?

A. You can’t see me right now, but I’m smiling like I’ve been possessed by the Cheshire Cat. It has been a confidence booster to see that the books have been so well received. In the beginning I was quite timid about releasing my book to the world. So many questions… “What if people didn’t like it? What if they sneered? What if…?”

Well the “what if’s” came and went. Some people loved it, some liked it, and some eh! For me, the majority of readers has embraced the books and has been kind enough to leave feedback in some form or fashion along the way. This feedback has given me the courage to keep writing. Knowing that there are folks out there that are loving the books in the same way that I am enjoying writing them gives me the motivation to continue tapping out the crazy plots and sort out all of the voices that churn in my head.

Q. What steps do you take to market and promote your books, and in your view, how important is marketing and promotion for an author?

A. Marketing and promotion is key. The writing of the book has turned out to be the easiest part. The marketing and promotion is an ongoing and never ending activity. As a self-published author with a limited marketing budget, I always have to be on the lookout for an opportunity to self-promote. Marketing is literally a full-time job in itself.

I use social media to help me. I have a blog that I’m semi-consistent with and I link that to my Facebook and Twitter account. I also use LinkedIn to surround myself with like-minded individuals to increase my circle of influence. If you can find authors in your genre you can guest blog to help promote each other. I don’t do too much on Google+ or Stumble Upon, though once in a while I’ll get an urge to go on there.

I’m a lifetime member of the Florida Writer Association (FWA), so I network with them heavily. Other than that, I use online reader groups to make comments. I try to meet people when I’m out and about and leave flyers in bookstores or coffee shops. I definitely brand; my name is a conversation starter.

Let me not forget the contest that’s currently going on at Goodreads.com. Ten (10) copies of ‘As Blood Rages’ are being given away for FREE. Go here to enter.

Q. Are you involved in any writing groups/community? If so, does this form of interaction help you as an author?

A. I just started a Pembroke Pines chapter of a writing group for FWA. It’s a small group right now, but I’m looking forward to growing it. Writing groups are an excellent means of strengthening your novel/writing. You have instant beta readers who can help you with critiques, they can also help motivate you to reach your goals, help you through writer’s block.

You know in emotional times, both in crisis or extreme happiness you need to engulf yourself with friends to share the emotion. Writing is no different. Who else but a writer will understand the extreme happiness associated with the sale of the first book, or the confusion at the sight of a returned eBook?

Q. What advice would you give to aspiring writers?

A. Hone your craft. Keep an open mind. Your writing is precious to you; however, you are too close to be objective. Embrace any criticism from those who are kind enough to give it and learn from it. Know where you want to be as a writer, set achievable goals and work towards them. Develop a sense of urgency and priority. Most of all, understand that no one will ever acknowledge you as a writer unless you recognize the writer in you first and meet the primary requirement – to write.

Thank you Bitten Twice for taking time out of your busy schedule to share your experiences with readers. I enjoyed our time together and thank you, too, for the solid tips.

To learn more about Bitten Twice, visit her website at: http://www.bitten2ice.com/

Write It, Work It, Publish it!

© 2012 Cherry-Ann Carew

WOULD YOU LIKE TO USE THIS ARTICLE IN YOUR EZINE, NEWSLETTER, MAGAZINE, BLOG OR WEBSITE? Please do, but ensure you include this complete resource box:

Cherry-Ann Carew, aka The Power Writing Coach, Editor, Best-selling author and Founder of Writetastic Solutions is passionate about helping aspiring fiction and non-fiction writers bring out their creative expression to write their books. Learn how her coaching and editing services can help you at http://www.writetasticsolutions.com.

Is Promoting Your Book Causing You Grief?

Many of us writers tend to think that the only way to successfully sell our books is through a brick and mortar bookstore. I’ve since found this to be an illusion. Statistics show that bookstores stock less than one percent of the millions of books available on the market. No wonder promoting your book can cause a lot of grief. But while this is still a viable option, there are many other avenues besides traditional book stores where we can sell books.

Online bookstores such as Amazon, Barnes and Noble and Smashwords, to name three, spring to mind. However, there are other brick and mortar stores such as chemists/drugstores, the airport, and supermarkets – think Walmart, Target and Costco.

In the U.K., for instance, supermarkets sell one in five books according to market share data. The figures for volume share in 2009 that was provided by the three leading supermarket booksellers, Asda, Sainsbury’s and Tesco, and based on Nielsen BookScan data indicated that the supermarket sector has more than trebled its share of the book market in the past five years. Granted, it’s not easy to get them to agree to place your book on their shelves, there is a process, but it is doable.

We authors need to get creative to figure out where our efforts will bring the greatest results. We need to work on our brand to get strong promotion materials that can help us stand out among the thousands of new books published annually.

This is doable too. I know this because many successful authors today began by touting their books from the boot of their cars. They did not have the financial means to afford publicists and, or, marketing firms, yet they persevered and overcame the odds. So we can take heart that if we are determined and committed to research, market, promote and network like crazy every day without getting overwhelmed by the immense amount of effort it takes, we can do it.

Write It, Work It, Publish it!

© 2011 Cherry-Ann Carew

WOULD YOU LIKE TO USE THIS ARTICLE IN YOUR EZINE, NEWSLETTER, MAGAZINE, BLOG OR WEBSITE? Please do, but ensure you include this complete resource box:

Cherry-Ann Carew, aka The Power Writing Coach, Editor, Founder of Writetastic Solutions and best-selling author, helps fiction and non-fiction writers with their creative expression to add value to their books. Learn how her coaching and editing services can help you with your book at www.writetasticsolutions.com.

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